The only way to improve your writing is to write more! Not only knowing how to write, but also knowing how to write concise documents is a crucial skill in the current job market. I really liked the focus on design; it is not something often addressed. I think this quote by Randall Smith, founder of band management agency Modern 8, captures the importance of design perfectly, “if good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.” Applied to our personal brand, another stressed topic in this class, you are the product a company is going to buy. Your website and your business card matter; those items are a reflection of you as an employee, so if they look sloppy you seem sloppy. I think they key thing this course drove home was that your online presence matters whether you are looking to get hired or are looking to get promoted. Though I know personal brand management is an ongoing process I definitely know where to start and what questions to ask.
Personal growth is key in having a good personal brand. There is no personal brand without the person behind it. The growth I am talking about is developing expertise and gaining new skills. Even though individuals and markets are constantly changing that doesn’t mean you can’t have a cohesive personal brand that also matches specific more segmented target audiences. Next semester I am taking the “ATLAS Text” class in which you learn the technical skills to build a website. I look forward to combining what I learned in this class with technical skills that will aid in creating the website I want to represent my personal brand.
This class introduced me to the resume presentation PowerPoint. I think it is a really powerful tool on a LinkedIn page that makes you stand out and also displays information in an efficient way that a potential employer can easily understand. Important concepts prom the resume presentation can be taken and applied to a visual resume. The next step in improving my brand will to develop a visual resume. Below is a design I particularly enjoyed. I love the clean lines and simplicity—a common theme in my brand.
The personal branding project has provided me with a good base of materials that can be improved on. For my “targeted” cover letter, I chose to apply for a job at VICE in Venice Beach. Even though it was meant to be a hypothetical situation during the process of researching the company I discovered that would actually be something I am interested in. I have made it my goal to intern or get a job there, though that might mean getting some experience at another media firm. I have started a current events podcast and YouTube series in order to gain the skills necessary to work in such a field. Having good writing skills has proved to be very important, because what I write out then becomes the core of the podcast and video.
I think the next step is adding more projects and personal work to my website. Further, to make the transition from a personal website to more of a portfolio for employers to look at. Design and the digital age is something I plan to make a part of my livelihood, and this class helped me work on some skills necessary to succeed in my desired area of work.