To further discuss User-Centered Design, I will be using Business Insider as an incredible example. Business Insider is a blog, of sorts, for news stories and narrative about businesses and politics today. I use this website to get a quick sweep across what is going on in the business world. This website has a new piece to read at all times of day and night, meaning that no matter where I am or what time it is, I have access to the latest business news.
Furthermore, each article is small, easy to follow and straight to the point.
To convey information to its readers, Business Insider provides a dashboard that is simple yet informative. The website provides you with a home page to scroll through, filled with only pictures and headlines. The headlines follow the three to three-word rule; where, the audience can focus on the first and last 3 words of a headline and still be able to understand what they will read. This makes it easier for Business Insider’s to read and not get overwhelmed at their website.
Business Insider uses “Document Design” as described by Purdue Owl. Just looking at the website as a whole it is crisp and clear. The table of contents is labeled with the three dash marks in the top left corner, they use section headers in almost every article, the headings are informative (as described above) and there is a use of white space, following the document design of User-Centered Design.
In the table of contents, Business Insider organizes their articles and ideas in an easy way for their readers. Readers have the option to search, click on basic categories or view an index with a larger list of categories to choose from. The main choices are: trending, tech, finance, politics, strategy, life and sports. Each of these are subjects young working adults are interested in in today’s generation. We are learning to find strategic approaches, love technology and are absorbed in what’s trending.
As well, looking at the index really shows you the overall goal of Business Insider; which is to show you everything business in one manageable website.
The readers who come to Business Insider are those interested in a full glimpse of the world of business in one place. Business Insider also makes this their goal. Business Insider does this using User-Centered Design by making their articles easy to read. They do not use jargon and other idioms to describe an idea in an accounting article, because they are aware an operating manager could be reading it.
It is easily accessible. Unlike the Wall Street Journal, Business Insider allows you to read their articles without a subscription. They want page views from the youth going into the business world, as well as the managing officer at a company to be able to have access to their content. This reader-centered approach is ideal for people like me who do not want to pay to read an article about what is going on in the world around them.
In addition, this anti-subscription idea has another value. Shadow readers, such as those who google “Hillary Clinton v. Donald Trump”, may be taken to Business Insider. There, they will be pleasantly informed with these “easy to read” articles without a password.
As well, their article and sentence design follows the protocols for a User-Centered Design piece. As an example, the sentence, “A group of Cisco’s top engineers, often called the “heart, soul, and brains” of the company, has just resigned, following a management shake-up last week,” is the first to appear in the entire article and provides both the ideas of Bottom Line Up Front and subject-verb-object. It is easy to read and easy to understand.
Business Insider is a great User-Centered Design source to find today’s hottest topics in a simple way and short amount of time.