One website I find myself on from time to time is BuzzFeed. BuzzFeed is a global website with billions of viewers every month. There is an extremely wide variety of the types of articles and information you can find on BuzzFeed. They have a large presence on social media, five apps that can be downloaded onto a mobile device, the site can be translated into six different languages, and there are 11 different international editions as well.
BuzzFeed’s main audience is millennials. Their entertainment videos are generally things older generations probably would not care about, and a lot of it is nonsense that people look at to pass time. At least that’s why I generally go to the website. It is a kind of news source, however if I see something newsworthy on BuzzFeed, I will usually go to a more reliable news source to get all the details. There are some articles that question the reliability of BuzzFeed.
Their presence has grown on social media. Being active on sites like Facebook and Twitter has accounted for a large percentage of where their views come from. Having this presence on websites such as Facebook is good for BuzzFeed because it allows them to reach a wider audience. The internet makes the world seem like such a small place because people all over the world can be connected by having access to the same information.
BuzzFeed’s actual website is very easily navigable. At the top of the page there is a menu of links to the different sections that are available on the website. Such as news, videos, quizzes, food, and more. This demonstrates good document design within the website. The article titles are written in bold letters, and some have pictures illustrating what the article is about. If you click on it there will be a link directing you to the article. Sometimes there will also be recommendations provided based on what you have already viewed. They have articles that are easy to read, and communicate effectively with their audience.
Since there is a large presence on social media, and millennials aren’t the only generation on sites like Facebook and Instagram, there is a large likelihood of shadow readers. A lot of times Facebook will provide suggestions to you based on what your friends have been viewing, or your friends may share an article or video they liked. This would cause more unintended audience members of BuzzFeed to potentially view the content they provide.
BuzzFeed is also a kind of community, which attracts a variety different users and viewers. People are able to create their own accounts and make comments and posts if they’d like. Viewers can comment on pieces that are interesting to them, or they’d like to share with their friends. This aspect of their website is related to participatory design. It allows the users to interact with the designers of the website and feel as though they are contributing.
What’s the Point
If you have ever been on BuzzFeed, you probably have seen some of their articles or videos and thought it was ridiculous. That is because most of it is. It is still a large platform with an even larger number of viewers. Whether people end up on their website by accident, or on purpose they ended up there somehow. I myself usually go on there to pass time or because some of their content makes me laugh. They provide a different view on things that are happening in the world by making it a little lighter. There are a lot of different sections you can look at depending on what you are interested in.