As a world traveler, one of the resources my parents and I have utilized on a common basis is Lonely Planet. The information we previously gathered from Lonely Planet was in the form of their books because you can take them anywhere, even to the places internet cannot reach. However, the website is a very quick and easy way to find all sorts of information that one may need on their travels. On top of offering very accessible information, Lonely Planet offers a wide amount of information that is reliable and easy to filter.
The Lonely Planet Readers
The primary audience for Lonely Planet includes all who may be planning a trip and looking to travel. The website fills the expectations of these readers by providing useful information and facts on the places they are seeking. When traveling to a foreign place, it is important to have all the information needed to make plans while there, know where to go, and even certain cultural facts, all of which are included in the information provided by Lonely Planet.
Lonely Planet is also useful for finding out certain facts about certain countries even if you aren’t planning to travel. It provides readers with a lot of information such as what language is spoken, what currency is used, and even provides satellite maps of the area. All of this information is readily accessible whether you are traveling or just need to find out some facts about a certain country/area.
Accessibility is Key
When planning a trip, the amount of information can be overwhelming and it can be difficult to decide what is important and credible and what information is useless. Although there is a large amount of information on the Lonely Planet website, they do a very good job of making certain facts easy to find as well as ensuring that readers don’t get overwhelmed. The website is very appealing, featuring pictures associated with information on hot topics such as “The Top European Places You Need to See in 2016”.
From the main page, Lonely Planet allows readers to find certain information based on the information they have themselves. Readers can search for information based on continent then country and city, or factors such as hotels or insurance. They can also search based on the motive behind the trip whether it be a honeymoon or the reader is looking for a beach. This page design ensures that Lonely Planet can provide information to meet the needs of a wide audience of people who are in different situations.
There are so many places people can get most of the information Lonely Planet offers with some extra research, so it is important that the website is designed to be easy to use so readers have a positive experience. The pages are simple yet they draw your attention keeping the reader intrigued and allowing them to find the information they are looking for quickly. There are quite a lot of links but this keeps the plethora of information organized and in smaller chunks so it’s not quite so overwhelming.
More Than Simply What You Need
Beyond providing information on the places and topics you are searching for, Lonely Planet feeds readers ideas. When you search for a city or country, Lonely Planet features topics such as the top sights to see in the area and the best restaurants to indulge at. As Sofia Woods mentions in her article, “10 Top Principles of Effective Web Design,” effective and relevant ideas and images encourage readers to navigate to them. If you’re like me and you’re always looking for that next adventure, this is a very neat feature!