As a college student with an internship and a job, rarely (if ever) do I have time to watch the news, read a newspaper, or even read articles online. The Skimm is a news source that caters to people, like me, that simply don’t have enough time in the day to be updated on events worldwide. The site summarizes news stories into a few paragraphs that makes staying updated easy for those with busy schedules, or that want a more simple version of the news. It is emailed to each user once a day (on weekdays), in an easy to read and witty format.
Their Market: This news source is directed toward millennials and used so that people can quickly read for less than five minutes about what’s going on around them. It is also directed towards those with busy schedules, so that instead of having to read long articles, they can read a paragraph that summarizes it. Considering the pop culture references they use and the style of writing, it is clear that it is marketed towards those in high school through their 20s.
User-Centered Design: The whole purpose of The Skimm is to provide convenience and knowledge to its users, therefore harnessing user-centered design throughout their entire site. The main benefit that The Skimm offers its users it its convenience as well at the fact that it saves an enormous amount of time for busy people. When people use this site, they begin to fall into a pattern, I’m a clear example of this, every morning when I wake up, it’s the first thing I do before I get out of bed. It takes 5 minutes to get through the whole thing and that way I feel more informed about the world.
Not only does it provide an easier way to get news, but during elections, it also provides a “skim” of each candidate. For example, during the primaries of this election, The Skimm went through each of the candidates and provided a synopsis of their views, what party they belonged to, and specific things they have been quoted saying. On their website they have a section called “Skimm The Vote” which provides answers to questions about the election. This can be very helpful for millennials who will be voting for the first time ever in this election.
Each posts starts with a “quote of the day” which is usually from someone that is related to the news from that day. For example, Today’s quote (7/1//16) was from the creator of “Hamilton” the musical, as its last show was over the weekend. The posts also include a “things you should know” section that can be anything from defining a word, introducing a person, or explaining something that you might not have known before.
Each of their news stories are titled by asking a question, for example, one of the stories from today (7/11/16) was titled, “what to say to your friend who falls asleep to ‘Sportscenter’… Serena FTW”. Referencing a story about how Serena Williams won Wimbleton over the weekend. This engages the reader into reading the paragraph on the rest of the story.
Easy: The way that the site writes its information makes it very easy to understand, no matter how complicated the story. They write in a way that’s not only funny, but references pop culture or other relatable things that make the user want to read the information. By writing in this catchy way, The Skimm is able to grab their readers and provide a funny, entertaining, and insightful news source.