One of my favorite websites is Tadesy.com. This website allows woman around the world to trade expensive designer goods for reasonable everyday prices. Not only does the concept of the website draw users in, but the user friendly graphic design keeps users coming back again and again.
Pathos: Tradesy ‘s design is esthetically pleasing to draw in users attention. At first glance your eye is drawn towards the beautiful center photo because of all of the white space that surrounds the picture. Tradesy uses a contrast of black and white colors to help their brand stand out and vibrate all of the different accessories Tradesy’s has to offer. Civil Palette design tabs encourage users to explore through all of Tradesy’s latest fashions and all of the different high end products it has to offer.
Ethos: I think the biggest competitive advantage of Tradesy’s website is their design to look more professional. Tradesys whole website is established on a grid. The picture size and grid that the website is laid out on establishes your focus at the top of the page and is then carried all the way to the bottom of the web page. The margins remain the same throughout. This creates a reliable and clean look. Although Tradesy uses boxes throughout, they use thin to none borders with a very light grey to underwhelm and direct users where to click. Because of Tradesys fine lines, there is no trapped space that leads users to be overwhelmed or confused.
One of my favorite parts of Tradesy’s website design is the type font. There classic black and white contrast look is complimented with the title Tradesy in beautiful New Times Roman Font. I love this look with Tradesy’s designer trade concept because these classic designer bags are complimented with its classic font and design concepts.
Tradesy also sticks to only two contrasting typefaces throughout its website. This sticks to the advice that Dave Underwood gives to students. Carrying more than two fonts throughout your website, often leaves users with confusion or overwhelming feelings. Throughout Tradesy’s website their primary New Times Roman Text is complimented with a soft Calibri lettering.
Tradesy also helps its professional, sophisticated, classic feel by sophistically dispersing buyer adds throughout the website. Often web designers will clutter web designs with too many advertisements and pop ups. What I like about Tradesy’s ads, is that they provide advertisement on the same grid as the rest of the design as well as the same color layout as the rest of the design.
Logos: Lastly I think what makes this e-commerce website so successful is its target and flow. Because tradesy is a second hand site, consignment can often be convoluted with cheap thrifty feelings towards a brand. Tradesy through its eloquent web design portrays a message of class and quality. Tradesy baits the hook by ignoring competing elements throughout its web design.
Although Tradesy uses almost all of its pictures and tabs of the same grid it transfers the users eye by changing the weight depending on where the website wants you to direct your attention. For example, Hot Pick items are medium sized and boxed, and trending “editors picks” items are larger without a box around them. Categorized items are then presented in smaller boxes without a border around them.
Connection: My favorite quote that I will continue to carry with throughout my career is “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” I love this quote because I think it reflects how people who master design, like Tradesy, Apple, and Amazon have been able to accomplish with their design simple and to the point design. Simplistic design helps customers have an ultimate buying experience.