BuzzFeed One of my favorite websites to visit is BuzzFeed, and has been since I started my freshman year of college. Not only do I have I browse the website on my computer, but I also have the app on my phone so I am easily able to get my news, my daily dose of comedy, and a food craving for the rest of the day. Often I find myself on the bus to class searching through the BuzzFeed’s trending section in which I find both current event articles as well as sources of light-hearted entertainment.
Audience/Appeal BuzzFeed was founded by John Perretti and John S. Johnson III was founded in 2006 with the focus of tracking viral content. Today, it is recognized as a “social news and media company” as well as “the Media Company for the Social Age,” according to it’s slogan.
The company targets its content at the younger generation by integrating modern text slang such as “lol, “omg,” or “wtf” to draw their attention. They also use that slang to categorize their articles, so if someone is in the mood to laugh they immediately can click on “lol,” or they can can click on “cute” to feel heart warmed. It features itself as a trendy website with new cooking and baking recipes and methods, a variety of personality quizze, atypical video articles, and top news stories.
Design Buzzfeed uses a bold font and core colors such as red, yellow, blue and black to uphold a simplistic set up in which readers are able to easily navigate to their interest while also catching the attention of notable areas such as the yellow circles with text slang in the top right hand corner of the web page.
In the navigation bar, the company features four main categories: News, Videos, Quizzes, and Tasty. In the News section, readers see the top featured stories, top U.S. stories, and top political, business, LGBTQ, etc. The Videos section mainly features a variety of video articles such as
recipes like “4 Burgers Around the World” and “Why Your S.O. Cheats,” but uniquely the section also features mini series that are one-of-a-kind to the BuzzFeed like “Broke” and “The Try Guys.” The Quizzes section features comical funny personality quizzes related to various aspects of pop culture. The Tasty section is the sources of the viral food videos on facebook.
Significance Living in a generation that is largely dependent on social media, BuzzFeed makes news appealing by integrating latest trends and by introducing innovative ideas that influence the readers life.