https://www.brandymelvilleusa.com The design words that come to mind when I first look at the website,
The website ‘Brandy Melville’ is simple and easy to navigate which makes it easier to click add to cart and then have an easy check out. It is easy to look at with all the simple colors and all of the girl models look very similar so it has a theme. The design includes contrast. They use white and black and a fleshed out color to make it look old school to match the style of clothes. They use the old school colors but they use modern photos. The girls in the photos are walking through the city, they have iPhones in their pockets, and they also have new Adidas and Nikes. On the front page of the website in the right upper hand corner there is a bubble that looks like the text bubbles when someone else is typing. That is using a modern way of a quick and easy way to contact their company. Dave Underwood talks about Ethos of a well-designed page. Brandy Melville uses good Ethos when it comes to everything being perfectly lined up. It has the logo at the very top in the center and it is in a bigger font. Once you click on the links to view clothing the pictures with each person has their own rectangle and it is perfectly cut into sections of 4. This makes it very clean looking and organized. Dave also talks about logos with a page design: The things that are important and the audience should be seeing that will make them more interested to look further should be bold and should stand out for it to be easy for the reader to see. One mistake that Brandy Melville made was that they made they placed “ Free shipping for order over $150” in the bottom corner in a light color and light font. Something that Dave said in his video that I found interesting was the, “baiting a hook”. The website has this on the very front page. The front page has a slideshow that moves on its own and shows you girls that are wearing all Brandy Melville clothing. This makes you want to look at the clothes because you only get a glimpse of what the clothes are and pulls you in. http://ecommerce-platforms.com/ecommerce-websites/independent-fashion-stores This website explained the tricks and tips for a clothing website designer. One of the tips I found interesting was, the positioning of how to get to the different pages. This really applied to the website I chose because all of the different pages are on the top, very clear and easy to access. They also have a page for just in so you can stay up to beat with all the modern styles which definitely kept me interested and intrigued to keep looking. https://www.shopify.com/partners/blog/93130630-10-beautiful-ecommerce-website-color-schemes This website I found very helpful for the colors and organization. Both of these are very important I think to pulling in a certain audience. The audience that Brandy Melville is trying to reach out to is definitely young adults. The “look book” section of the website looks a lot like an Instagram. The pictures are all quality taken pictures, but they are casually taken (on stairs, at the ocean, in the store, in a house, in a car, walking on the street) in all places that young adults would take pictures and post on social media. It is a really great way to connect to that certain audience.