Bleacher Report: I spoke about Bleacher Report in my last blog post, which is a website that I visit relatively frequently in order to find interesting sports content and articles. As I mentioned previously, Bleacher Reports designers did a fantastic job, and really went above and beyond in order to ensure that there website was the best of its kind. They were able to incorporate an extensive amount of interesting content that covers a wide variety of sports and topics, while still keeping their site clean, reliable, and very user friendly.
Because Bleacher Report is clearly not a website that is trying to sell products, their main goal must be to simply provide people with their desired content as quickly and clearly as possible. With this in mind, I think they did a fantastic job. Many websites are difficult to navigate, and take a lot of time and effort in order to find what you have actually been looking for. ESPN is one of the leading sports websites, and although they are undoubtedly different types of sports websites, I find Bleacher Report much easier to use, and overall I enjoy Bleacher Reports experience much more than ESPN’s and many other similar sites. It is difficult to pinpoint exactly why I enjoy Bleacher Reports overall experience so much, however – as I’ve already mentioned multiple times – I truly believe it is due to their ease in navigation.
Ethos: Bleacher Reports designers did a fantastic job in utilizing certain color schemes in order to appeal to the users ethos. When you click on a certain teams section, the whole websites color scheme changes in order to suit that teams colors. This one design feature makes every user feel somewhat at home when browsing their teams Bleacher Report page. On top of these specific color scheme changes, the home page of Bleacher Report changes as well depending on what is currently happening in sports. For example, if it is the super bowl, and the two competing teams play in white and green, Bleacher Reports home page will undoubtedly feature some sort of white and green color scheme.
Advertising: Unlike most websites with advertisements, Bleacher Report has found a seamless way to advertise variety of things, without it even seeming like an advertisement. For example The Ryder Cup is coming up in golf, and the current backdrop for bleacher report features a variety of competing golfers, as well as the NBC logo saying “Tomorrow 9AM – 7PM ET”. This will definitely drive people to NBCs TV channel, and confirm that Bleacher Reports subtle advertising is successful.
Conclusion: Overall, I think it is very clear that the designers of Bleacher Report had extremely obvious goals in mind when designing their website. They wanted it to feel like a site that is for sports enthusiasts and designed bus sports enthusiasts, and they achieved this very successfully. I also think that this was done so well, because it actually was designed and conceptualized by sports enthusiasts, rather than just random designers trying to make it seem like it was created by sports enthusiasts.