GoPro Although I do not buy a lot of the products GoProo has to offer, it does not affect my interest in the company or the company’s products such as one of the Hero series cameras or a drone. GoPro is recognized for having made “the world’s most versatile camera.” For what I always saw as a camera engineered to endure rigorous activities like skiing, dirt biking, or surfing, it is more than a camera that is able to record extreme moments of an individual. It is a camera that attains the ability to capture and record all moments on a broad sphere of the individual’s life. Going into my sophomore year of college, I started to see people take GoPro cameras to tailgates and parties because I guess if it can handle being submerged deep into water then it can handle a few splashes of beer here and there.
Pathos GoPro’s website maintains a simple structure and layout that assists in establishing its minimalist style. The company implements two main composing features: contrast and white space. Disregarding the product photos and videos displayed on the website, only three colors can be spotted on the website: black, white, and royal blue. These three offers a high contrast on the website. When black is used as a background color, white is used as the font color. When white is used a background color, black is used as a the font color while and blue is used to display buttons that will take viewers to a additional pages. In addition, when white is used as a background is offers another type of contrast to set apart different elements being featured on the website. It serves as a white space that more strongly catches the eyes from viewers and both separates featured ads as well as directs viewers to the important elements of the ad that lay above the white space.
Ethos GoPro upholds an appealing aesthetic to assert its professionalism and confidence. In order for the company to get the audience to believe in them, it uses mainly design element alignment, clutter avoidance, and type face. On the GoPro website, features are aligned in a rectangular descent of dominant images and white space while centering dominant text and supporting information. They use minimal images by limiting two images for each ad: an image the product product and an image of the product itself. The also use minimal text in both the heading and supporting information. Primarily, the display the name of the product the larges and then they use a short and sharp description of the product followed by a slightly more in depth description of its function. It uses differences in the type face such as bold font, size, and alternating between white and black font color in order to display which text is the name, description, and function.
Logos GoPro has proven its abilitiy to communicate with the audience solely by the wide range of the audience as well as previous customers. Adventuress athletes recording their challenges to friends and family capturing moments together, GoPro has targeted them all. The website has an easy flow for viewers to follows that guides them from ad to ad. The specifically minimize their key elements in order to let the individual focus on the product by utilizing a one key image or video that displays that capability of the product. GoPro’s communication is sharp and concise, it presents the information to the reader straight forward. By using an upfront approach, the potential customers can be easily intrigued by the product and directed into the learning more about it and to what hopefully ends in a purchase.