cnbc-joekernenCNBC Website

Why I Started

This summer, two of my friends and I pulled together most of our money to invest in the stock market. Seeing that we did not have much money, and it was our first time directly investing, we had to do some research. In late May, we all made a pact to learn as much about the stock market as we could. I naturally approached my parents about the best way to do this, and they said to watch the news. After visiting multiple news outlets, I came across CNBC. My search had ended after seeing the outlet’s show and website.

What Stood Out

CNBC came across as an objective-based news outlet. I was aware that many other outlets expressed clear, polarized agendas, however, this information seemed neutral. Receiving neutral information on the stock market was crucial, given the investment I held in it. As a very impressionable audience member, my success in the stock market was directly affected by their objective nature. The website, first of all, is clear and concise. By presenting high-profile stocks right at the top of the page, the site instantly presents a purely objective agenda. Below the stocks, there is a section that makes it easy to go to an article based on title. The website provides links like UK’s House of Commons passes bill authorizing Brexit. The reader can read the title, decide on their interest level, and access the article if they please. As you continue to scroll, there is a section that represents the stocks that are either very high or very low. This section is presented in a graphic form, which makes the quick reading very easy. This site is overall easy to maneuver and you can gather information quickly.

Clear Goal

A website that primarily informs its visitors about the stock market will generally not be as biased as a typical news outlet. Its agenda is more to give people information about the market, rather than imposed a stance. The purpose of having a CNBC website is so that its audience can access its input and concrete information if they are not in front of a TV. This is why I personally visit this website frequently. CNBC realizes that its website audience is not watching the hosts on TV, so they must provide as clear of information as possible. By having many links and stock tickers available, the company successfully draws viewers with their easy-to-access news. It is clear that the editors or the CNBC website understands that its audience is not looking for a subjective take on the news, rather an informative experience.

Possible Stakeholders

Although it is generally unbiased to inform the public on certain stock, there is sometimes an exterior motive for the website to mention some stocks and not others. Just like the people looking at the website, the members of CNBC hold shares in the market. By sharing information that they have some money invested in could potentially raise some issues. Luckily, in the United States, there are very strict laws when it comes to public trading. There must be clear disclosure on whether or not the CNBC representatives have stake in a company or not. This increases the legitimacy of this website. If there is a certain market that is honed in on more than others, a reader can easily access information about CNBC employee’s shares. This creates a more transparent website and is an attractive addition to an already trustworthy site. This can happen in some more political sites because of the interest of pushing a candidate for a position or looking for public vote. On CNBC, this is rarely an issue.


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