The Economist – Reliability Matters

When scrolling through our social media platforms, we always are drowned by many articles which are shared numerous amounts of times without people checking the credibility of the sources.  Facebook is flooded with economistlopsided opinions people believe to be true, yet are completely skewed, which we received a healthy serving throughout the recent election.  As a strong opinionated person myself, I could not help but get upset with the lack of reliability the articles contained. The Economist has been incorporated by my professors throughout my Economic and Political Science courses here at CU Boulder as a way to keep us aware of worldwide issues; my professors have always found this to be a very credible source to find good information regarding: International Affairs, Business and Finance, Science and Technology, and the Latest Updates around the world.  The articles seem to always provide fair representation regarding both sides of the issue, unbiased if you will.

User Center Design:

Once understanding the article on Purdue Owl, I came to terms with why The Economist is set up the way it is and why I enjoy using it as my main news source.  Along with a search option on the links at the top of the home page, we find categories in which we can narrow information into to find exactly what you are looking for.  The one browsing the site must enjoy the design, not feel too overwhelmed, and be able to easily access categories at their convenience.  While accessing their category of choice, the person must be provided with clear, concise information with reliable sources they can trust.  The target audience seems to be young adults 21 ranging to 70 years old; The Economist does a great job with providing informative backgrounds in their articles and never assumes the reader knows everything regarding that issue being discussed; yet, they do provide more scholarly articles as well.  The Economist keeps young professionals like myself engaged in the text, while giving the relative content present.

The website is relatively simple in terms of navigation, lay out and the color involved.  The homepage has three tabs, one being Topics, another being Print Edition, and the last being a ‘More’ section.  Under topics we find our sub topics providing a quick access link to going about your way.  Once the audience accesses the tab of their choosing we find the articles to not have titles too long and wordy; we gain a snapshot of the articles without losing interest.  You can find their rhetoric to not contain too much tongue and always to nail the summary of the information behind the link.  The website provides easy access for the audience and is designed perfectly for each of their visitors and the information the desire to engage in.

Rhetorical Awareness:

The Economist is a website that has complete understanding with what the viewer wants to update themselves with regarding international affairs, the business economy as a whole and recent global updates around the world.  Essentially the reader does not have to go anywhere else because of all the categories its provides to the them.  The articles The Economist provides give a better understanding to the larger issue at hand; we see various pictures, charts and graphs, and sometimes cartoons to engage the young professional and to provide easier reading for the audiences’ eyes.  The flow of the information is set up well and allows the reader to pause and understand the  previous segment as well as digest it with a follow of scholarly analysis.

Overall we can find The Economist to provide reliable and credible information that is educational to the reader and audience as a whole.  The Economist prides itself in engaging their audiences, providing numerous articles surrounding many different topics while having credible sources.


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