How Ease of Use Takes Our Money

I consider myself to be a tech-savvy guy, I attended online school for a while, but mainly I’m just on my computer a lot. Recently, I was signing into an airline website, that shall remain nameless to check in as well as choose my seats and meal. This should have taken me, at max, five minutes. I spent around twenty. The website’s design was confusing and cluttered, making it difficult to find what I was looking for. Want to apply your miles for an upgrade, or enter your TSA Pre-Check number? Please allot at least two free hours for this. OK, so maybe I exaggerated slightly there, but you get the point. It’s going to take forever and be very frustrating.

With a surf trip to Central America, coming up, I scoured the internet for the best deal. What I soon noticed was how easy to use some sites were versus others and the amount of time I spent looking for things on some sites versus others. Skipping all the boring going back and forth between websites and comparing prices, layovers and what not. I went with Virgin America. Virgin wasn’t the cheapest option, but it was by far the easiest most hassle free and helpful website I used, and because of this, they got my business.

When it came time to review a website, instantly Virgin came to mind. So, let’s analyze a few key features that ultimately lead me to spend a little more money for the simple ease of use.

  • The way the website looks, visually it is appealing and inviting
  • It’s concise- not cluttered, everything you need is right there- you don’t have to spend time searching for it.
  • Instantly, when searching for your first flight, it puts in where you’re going to depart from based on the closest airport to you. Some may not like this but when you type in OGG and other airport codes enough times, it’s nice.
  • They want to help you. It’s very easy to build a trip on their website, even if you have flights on other airlines.
  • The website seems like somebody spent a lot of time and effort designing, (which they probably did) paying close attention to the little details that at first glance we don’t notice. But I think this makes easy to look at.

Virgin Website

I wasn’t disappointed in myself at all for spending a little more money for the sake of ease and saving time. But it did get me thinking. In today’s world, it’s all about how fast can it be done. Americans will pay for things to be done for them or to be able to do it faster. We’re lazy (not all of us,) think about it. I paid extra to have TSA Pre-Check, I drive in the Express/toll lane, I pay for Spotify and Pandora to not have ads. The list goes on, and the chances are you have or do some of the same things I do. If it makes easier, we’re there and willing to pay for it.

Many of the lectures have emphasized the importance of a well-designed visually appealing and concise message. It wasn’t until recently that I understood how true this is. Now, fortunately, I don’t have to sift through hundreds of emails a day, but if I did, you can bet that I would read the visually appealing and concise emails first.

All the five factors I listed above, coincidentally made me want to buy that plane ticket. I wanted to give them my money, and a small part of me was excited to book through them.


(Image from: Here, Saved following the instructions given on d2l).


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