Analyzing Barstool Sports

Whenever I get bored and decide to browse the web for fun, there is one website that never fails to entertain me. Barstool Sports is a website that features videos, podcasts and articles that contain a lot of adult humor. Almost all of their content is in one way or another a joke and is in no way an accurate news outlet. Nevertheless, I find myself scrolling from page to page, sometimes for hours on end, whenever I get some free time on the internet.  barstool

Starting in Boston, for a very long time they focused primarily on Boston sports news geared towards their fans. The posts are extremely bias and always held a viewpoint that sympathized with Boston sports fans. Growing up in the area, I started following Barstool Sports pretty early on. In fact, one of my friends from high school, Henry Lockwood, actually works for Barstool Sports in their video production department.

As their fan base grew, so did their content. A little over a year ago, they moved their headquarters from Boston to New York City. Now, when you go their homepage you can choose from a list of about a half a dozen cities and view content that is catered to the sports teams of that area. They also have a section called BarstoolU that is only for college humor and college sports content. By creating all these additional sites, Barstool Sports has been able to include a much wider fan base and, in my opinion, is now much more user-friendly than it was before.

One thing I really enjoy about Barstool Sports is how easy it is to access information. Their websites are designed to give you the titles of their posts, as well as a brief description. If a reader is interesting in hearing more, they can click on the title and be redirected to that post. One reason I think that is so successful is because the subject of their posts differ very much. A lot of their content I find extremely funny and entertaining, but some of it seems kind of pointless to me. Being able to scroll through and select which posts I want to view is a real upside to their website design and makes it very accessible to the reader.

Another advantage of Barstool Sports is the style of their posts. Many of their posts are easy-to-read articles, videos or, most commonly, a combination of the two. As I mentioned before, I do not go to Barstool Sports for valid news coverage, but rather to kill time or be entertained. Their articles are never too long and are written in a very casual manner, often with a mixture of slang and curses. Again, this is not a good website for news, but it’s a great way to blow off some steam at the end of the day.

Finally, the most convenient style of Barstool Sports’s layout design is their integration of media. Many of their posts are videos, and the majority of their articles include videos for context or to support their arguments. The most common posts on their websites are short videos mixed in with a quick excerpt from the author. Many of their authors come from different backgrounds and they all have different perspectives to offer so it’s interesting to watch a video and then hear what someone from their team has to say about it. Over time, I have been able to identify the different personalities amongst their authors and it really helps create a sense of connectivity for the reader. All in all, the Barstool Sports experience is extremely enjoyable to me because of the user-friendly layout, the casual style of writing and the integration of media sources.


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