Elison Rd. is a women’s clothing and accessories boutique selling the latest new trends appealing to most women ages ranging from teenagers to young adults. I regularly receive emails from this company, approximately about 3-4 per week. Since the brand that this company is trying to sell is women’s chic and trendy clothing; the homepage for their website is a look-book for their most popular music festival looks. This boutique is based out of southern California, having one store in Seal Beach (original) and one in Long Beach. There is also one more location in Boulder, CO. The main purpose of this company’s website is to promote stylish attire that is up-to-date with the latest trends to a younger audience.
From the looks of their website, and the style of their clothes on models, I believe it’s safe to say that Elison Rd.’s target audience focusses on younger adults. The brand that they portray through their clothes, brings a mindset of “What’s in now?” “Boho, trendy, chic.” Although I use my email often, there is a possibility that many customers my age do not. Therefore, a huge social media platform that Elison Rd. utilizes is their Instagram which is also linked to their Facebook. Having a huge emphasis on a social media platform like, Instagram, it’s is a great way to appeal to an audience that regularly checks Instagram. I would attest that most people ranging from the ages of 18-25 (approx.) check their Instagram more than they would check their email. By posting multiple times a day, it shows an active company drawing suitable customers’ attention.
Through Elison Rd.’s vibrant colors shown in pictures of models in their products, softly uniformed color schemes on each tab/page, and even their alluring fonts through their picture look-book’s, they focus heavily on user-centered design to attract a boho-typed look/scheme. Since it is a clothing and accessories company, their brand is to appeal to any women with the same style and sense of fashion they promote. I personally would say, by the knowledge I have on younger millennials in current day, that that is Elison Rd.’s target audience. Noticing that there are 3 locations of this boutique (2 in California, 1 in Colorado), I believe that their brand is also selling to people in those environments as well. Boulder has been well-known to attract many younger adults from California, so it would be smart for their clothes and company to place another store in a Colorado location. This relates directly to the products they sell through their designs by having most products appeal to a summer, free, boho vibe.
One thing I did notice, was that the company website focusses only on their products (through new-arrivals, look-books, best-sellers, etc.) but their isn’t much information on the background of the company. I feel that most customers would appreciate having some background knowledge, if they preferred it; it could do no harm! The website definitely stays updated on the latest fashion trends, which nowadays, many younger adult audiences appreciate and look for.
Now focusing solely on the presentation and layout of the website, there are many things that I know draw my attention, that would also attract the styles of people who are interested in this company’s products. The color schemes they use throughout this website, have a “sunshine” feel to them, definitely a California desert AND beach vibe. The homepage of the website consists of their “festival” look-book, mainly for women going to the music festival, Coachella (in my opinion). The homepage also entails tabs that lead to the company’s swimwear, outerwear, and dresses. Based off of the models in this picture, it’s leaning in the direction of spring time/summer time so they’re definitely staying up to date with the weather aspect of it all. Overall, their brand is unique and set’s itself apart based off of their vibrant colors and pictures, while also keeping in touch with the products their selling to a certain audience.