Blog Post Guidelines

Basic Requirements

Length: 600-700 Words

Formatting: Single spaced, block style paragraphs (no indent) with one space between paragraphs.

  • Paragraphs should be 3-5 sentences long
  • Utilize headings to guide your reader’s attention
  • Use Blog Post Categories and tags to help organize your post for the class blog

Images: One fair use image, must be text wrapped

Linked Articles: 2-3 credible sources

  • Integrate article links into your writing. Give each link context. Remember, your reader hasn’t read the article, so you need to make sure they can understand what you mean without clicking over
  • Link text, rather than providing long, messy looking urls

Required Reading and Resources

Required Reading:


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Project Instructions

  • Read the Blog Post Prompt carefully. Make sure that you understand what you should be writing about before beginning.
  • Do some freewriting before you start.
  • Make sure that your blog post has a clear focus before you start writing.
  • Identify your focus for your audience early in your first paragraph.
  • Remember to keep a casual, approachable tone.
  • When you are done writing, read your work out loud, or have a friend read it out loud to you. Are you stumbling over words or sentences? Does anything not “sound” like you? If it’s hard to say, it’s hard to read.
  • Check your formatting. Is everything clean and easy to read?
  • Think outside yourself. Read through one last time to see if you would understand if you were unfamiliar with the topic.

Revision Options

Blog Posts 1-5 are eligible for revision. All Basic Requirements must be met to receive a passing grade. Any failure to follow the directions may result in a failing grade.

Grading Rubric

Rhetorical Strategy:

How well have you identified and addressed your audience?

____ 25 (Pathos): Development of Personal Voice

  • How personable is your copy?
  • What are you doing to connect with your reader?
  • How are you addressing your reader?
  • How have you motivated your reader to care?

____ 25 (Ethos): Research and Style

  • How readable is your copy?
  • Are your grammar, punctuation or word choice making it difficult to understand you?
  • Are sentence level errors with your grammar, punctuation or word choice detracting from your credibility?
  • Have you provided links to credible sources that support your arguments and give your reader further resources?
  • Have you supported your ideas with credible evidence?

____ 25 (Logos): Organization of Information and Document Design

  • How well has your post title hooked your reader and given them an idea of what they’ll be reading?
  • Does your audience know in the first paragraph what they will be reading about?
  • What have you done to draw your reading in right away? (What’s your “hook”?)
  • How well is your information organized?
  • How are you using formatting to guide your reader and created forward movement in your post?
  • How well  have you wrapped up your post?

Rhetorical Awareness:

How well have you addressed the project’s requirements and objectives?

____ 25

  • How well have you followed the directions?
  • How well are you exhibiting that you understand the assignment’s learning objectives?
  • How well have you showed that you understand the required reading?
  • How well have you developed from previous assignments?