Course Schedule


Key:

  • Action Items: Action items are graded and non-graded activities meant to keep you on track during the week.
  • Required Lectures: Video lectures supplement class material. All lectures labeled “Video Lecture #” and are accompanied by a link to 3040 and Beyond have a required question/comment grade associated. All other lectures are from CU’s access to Lynda and will require you to complete relevant exercises to prove that you have completed the lectures.
  • Deadlines: A list of course deadlines and deliverables. Major course assignments are due on Mondays, blog posts and comments are due Fridays. All assignments are due by 11:59 PM (Boulder time) on the day they are listed in “Deadlines”

Week 1 | January 23 – January 27

Introduction Week

Course Prep Action Items

  • Sign up for a WordPress account without making a blog
    • Create a username that in some way uses aspects of your real name so that I will be able to identify you easily. (for instance I use acwaechter or allisoncarrwaechter)
  • Email me your username
    • I must add you to the blog manually before you can contribute.
  • Request access to the class Drive folder by clicking here.
    • I must add you manually before you can open the folder
  • I require that you create your a private Drive folder for your work, though you are not required to share your folder with me. You should keep all of you course documents here, including the body text of your blog posts
    • There is no excuse in this class for having “computer issues” as you should be storing everything in Drive
    • I do not need you to share me on your folder. If we are conferencing about revisions, this is a good time to share with me.

Regular Action Items

  • Respond to Video Lecture 1 on 3040 and Beyond
    • You are required to ask one question – make sure to read through the questions that have been asked, and then return later to read my answers. Knowing what questions have been asked on the video lectures is a part of the reading for this course. 
  • Write Blog Post 1 and publish it to 3040 and Beyond

Required Lectures

Deadlines

  • Wednesday 1/25 – Course Prep Action Items DUE to Allison by 11:59 PM
  • Friday 1/27: Blog Post 1 – Introduction DUE to 3040 and Beyond by 11:59 PM
  • Friday 1/27: One question on Video Lecture 1 DUE to 3040 and Beyond by 11:59 PM

Week 2 | January 30 – February 3

Personal Branding Unit: Portfolio A – Personal Branding Strategy and Online Audit

Action Items

  • Respond to Video Lecture 2
  • Write and publish Blog Post 2 on 3040 and Beyond
  • Complete comments on Blog Post 1
  • Complete work on the Personal Branding Strategy and Online Audit
    • Even though due dates are set a ways out, you should complete work at the pace I set to avoid problems. Leaving work until the last minute results in low or failing grades. Note: The PBSOA is due 2/13 to D2L Dropbox by 11:59 PM

Required Lectures

Deadlines

  • Monday 1/30: One question on Video Lecture 2 DUE to 3040 and Beyond by 11:59 PM
  • Friday 2/3: Blog Post 2 DUE to 3040 and Beyond by 11:59 PM

Week 3 | February 6 – February 10

Personal Branding Unit: Portfolio A – Digital Branding

Action Items

  • Lynda lectures help supplement instruction for class assignments. They are related specifically to the assignments we’re working on, so it’s important to gain familiarity with the assignment, as well as with the lecture itself so that the assignment and lecture are related in your learning process.
  • Watch “Storytelling for Designers” lecture before beginning your Digital Branding Project and complete a Lynda Lecture Questionnaire
  • Complete work on your Digital Branding Project
  • Write and publish Blog Post 3 on 3040 and Beyond

Required Lectures

Deadlines

  • Friday 2/10: Blog Post 3 DUE to 3040 and Beyond by 11:59 PM
  • Friday 2/10: Storytelling for Designers Lynda Lecture Questionnaire DUE TO D2L Dropbox by 11:59 PM
  • REMINDER! Monday 2/13: Portfolio A PBSOA and Digital Branding Project DUE TO D2L Dropbox by 11:59 PM

Week 4 | February 13 – February 17

Personal Branding Unit: Portfolio B – Resume and LinkedIn

Action Items

Required Lectures

Deadlines

  • Monday 2/13: Portfolio A PBSOA and Digital Branding Project and Storytelling for Designers exercise DUE TO D2L Dropbox by 11:59 PM
  • Monday 2/13: One question on Video Lecture 3: DUE to 3040 and Beyond by 11:59 PM
  • Friday 2/17: Blog Post 4 DUE to 3040 and Beyond by 11:59 PM

Week 5 | February 20 – February 24

Personal Branding Unit: Portfolio B – Cover Letter and Organization Analysis

Action Items

  • Sign up for group in class Drive folder
  • Lynda lectures help supplement instruction for class assignments. They are related specifically to the assignments we’re working on, so it’s important to gain familiarity with the assignment, as well as with the lecture itself so that the assignment and lecture are related in your learning process.
  • Watch “Business Writing Fundamentals” lecture before beginning your cover letter, resume and LinkedIn assignments and complete a Lynda Lecture Questionnaire
  • Begin work on your Cover Letter and Organization Analysis
  • Look at the Topic Choice Form assignment for the OBU and begin brainstorming with your group. The TCF is due Monday 10/3

Required Lectures

Deadlines

  • Friday 2/24: LLQ: Business Writing Fundamentals Due to D2l Dropbox by 11:59 PM
  • Friday 2/24: Sign up for group in class Drive folder by 11:59 PM
  • REMINDER: Portfolio B DUE to D2l Dropbox Monday, 2/27 by 11:59 PM
  • REMINDER: Your group’s TCF is due Monday 2/27 to D2l Dropbox by 11:59 PM

Week 6 | February 27 – March 3

Organizational Branding Unit: Topic Choice and Annotated Bibliography

Action Items

  • Complete your TCF by Monday 2/27
  • Respond to Video Lecture 4
  • Become familiar with the Business Library’s resources: this guide will assist you
  • Begin work on your Annotated Bibliography

Required Lectures

Deadlines

  • Monday 2/27: Topic Choice Form DUE to D2L Dropbox by 11:59 PM – Only one group member should submit the form.
  • Monday 2/27 Portfolio B DUE to D2l Dropbox  by 11:59 PM
  • Monday 2/27: One question on Video Lecture 4 by 11:59 PM
  • REMINDER: AB DUE to D2l dropbox Monday 3/6 by 11:59 PM

Week 7 | March 6 – March 10

Organizational Branding Unit: Slide Deck Design

Action Items

  • Sign up for a conference call time in the class Drive folder. All group members must be able to attend your call.
  • Watch “Presentation Fundamentals” lecture before beginning your planning for your CC
  • Work on your slides
  • Work on creating your website’s “shell” (This means setting up your brand identity, page menus, etc. You do not have to enter any copy here. I want to see that you’re matching your brand identity for your website to your slides)

Required Lectures

  • Log into Lynda, using your CU Identikey  and watch “Presentation Fundamentals” with Tatiana Kolovou lecture before beginning your planning for your CC (Related Assignment: Conference Call)
    • On your own, complete the exercise questionnaire (located in D2l Content) and submit it to the OBU Dropbox labeled “LLQ: Presentation Fundamentals” in D2L Dropbox (this is an individual submission that should NOT be completed as a group)
    • Make sure to discuss your answers with your group (or have a group conversation that relates to the questions here — part of your Conference Call grade will depend on if you were able to display mastery of these concepts as a group, not just as individuals)

Deadlines

  • Monday 3/6: Annotated Bibliography DUE to D2l Dropbox at 11:59 PM – Only one group member needs to submit the AB
  • Friday 3/10: Slide Deck DUE to D2l Dropbox at 11:59 PM – Only one group member needs to submit the Deck (as a PDF)
  • Friday 3/10: Presentation Fundamentals LLQ due to D2l Dropbox at 11:59 PM (this is an individual submission that should NOT be completed as a group)

Week 8 | March 13 – March 17

Organizational Branding Unit: Conference Calls: Monday-Wednesday

Action Items

  • Attend your conference call

Week 9 | March 20 – March 24

Organizational Branding Unit: Brand Identity: Website/Deck Revision

Action Items

  • Begin work to refine your brand identity on your website
  • You should consider making revisions to your group’s slide deck at the same time if need be
  • Watch “Brand Building Basics” with Lorrie Thomas-Ross lecture this week to help refine your branding process
  • You should also work on writing copy for your website this week

Required Lectures

Spring Break March 27 – March 31

Week 10 | April 3 – April 7

Organizational Branding Unit: Website Copy/Design Revisions

Action Items

  • Complete your website copy this week
  • Consider making an appointment with the Online Comp Hub to help edit your website copy and improve it before submission. *Don’t forget to provide your consultant with a copy of the project requirements so they can help you more effectively. This is not a required action
  • Review the Professional Development Unit material and complete the PD Topic Choice Form

Deadlines

  • Friday 4/7: Professional Development Topic Choice Form DUE to D2l Dropbox at 11:59 PM
  • Friday 4/7: Website URL DUE to D2l Dropbox at 11:59 PM (only one group member needs to submit this information)

Week 11 | April 10 – April 14

Organizational Branding Unit: Blog Week 1

Action Items

  • Write and publish BP 1 on your group’s blog
  • Begin work on your Professional Development Unit work.

Required Lectures

Deadlines

  • Friday 4/14: BP 1 DUE to your group blog by 11:59 PM

Week 12 | April 17 – April 21

Organizational Branding Unit: Blog Week 2

Action Items

  • Write and publish BP 2 on your group’s blog
  • Complete work on your Professional Development Unit work.
  • To be eligible to complete a revision you must workshop your assignment in one of a few ways. See the Revision Week Conference sign up in the Class Drive Folder for more detailed information
  • Sign up for Revision Week Conferences in class Drive folder

Required Lectures

Deadlines

  • Friday 4/21: BP 1 DUE to your group blog by 11:59 PM
  • REMINDER: Your PDU is due Monday 4/24

Week 13 | April 24 – April 28

Revision Week: Conferences Tuesday – Thursday

Action Items

  • Attend your revision conferences
  • Complete work on your Professional Development Unit work.

Required Lectures

Deadlines

  • Monday 4/24: Professional Development Unit Exercise File DUE to D2l dropbox by 11:59 PM
  • Friday 4/28: Group Evaluations DUE to D2l dropbox by 11:59 PM

Week 14| May1 –May 5

Revision Work Week

Action Items

  • Complete revisions
  • Complete Blog Post 5: Reflection on 3040 and Beyond

Deadlines

  • Friday 5/5: ALL WORK DUE
  • Friday 5/5: Individual Revisions DUE to D2l dropbox by 11:59 PM
  • Friday 5/5: Group Revisions DUE to D2l dropbox by 11:59 PM
  • Friday 5/5: Group Evaluations Due to D2l dropbox by 11:59 PM
  • Friday 5/5: Reflection Blog Post DUE to 3040 and Beyond by 11:59 PM