Sample Blog Posts


Your individual blog posts show that you (as a part of your group’s organization) understand your project’s mission, your brand and that you are current on trends and topics within your chosen industry. Your blog posts should work on both and individual level and showcase the voice you’ve been developing over the course of the semester, but should also show that you understand your organization’s tone and message.

Basic Requirements

Blog Post 1 – Text Post

Length: 1000-1200 words

Format: Post on your group website

Image Requirements: 1 text wrapped image

Research: 3 credible, articles linked in text. Hyperlink words, no messy urls.

Delivery: post on your group website

Special Instructions:

You will organize the topics of your posts as a group, but you may write on whatever you wish so long as you do the following (both individually and as a group):

  • Avoid redundancy! All of your blog posts should relate to one another and your topic in some way (obviously!), but do not repeat information unless you are reminding or referencing a previous group member’s blog post.
  • Build on each other’s information.
  • Stay current! Your website’s pages should give your readers all the groundwork and background info they need to understand your topic, overall. These blog posts should give current information. Stick to news from the past 6 months.
  • Hover somewhere between persuasive and informative in content and tone. You want your readers to believe you and to be interested, but this isn’t an “opinion” piece.
  • Choose topics that will expand on the information you’ve given in your static pages.

Blog Post 2 – Infographic

Length: 1 infographic

Format: Post on your group website

Research: 3 credible, articles linked in text. Hyperlink words, no messy urls.

Delivery: post on your group website

Special Instructions: 

  • Read Infographic Design” to help you understand some infographic basics
  • Read “8 Types of Infographics” to help get you started on what kind of infographic you should make
  • Check out 3040 and Beyond’s Pinterest board on infographics
  • Choose a topic that has lots of quantifiable information. Thinking of an infographic like a chart will be helpful
  • Use Piktochart, Canva or other tools to create an infographic that aligns with your group’s branding strategy (and brand identity)

Project Instructions

  • Decide what to post on. This should be new information from anything on your static pages, although it could be in-depth information about something that is only covered a little bit in one of the pages.
  • Create your post using the personal blogging voice you’ve developed this semester, as well as the formatting you learned on 3040 and Beyond.
  • Edit your post!
  • Publish on your group’s website’s blog.

Revision Options

The Sample Blog Post is eligible for revision. All Basic Requirements must be met for the Website to be eligible for a revision. Any failure to follow the directions may result in a failing grade.

Grading Rubric

Rhetorical Strategy:

How well have you identified and addressed your audience?

____ 25 (Pathos): Development of Personal Voice

  • How personable is your copy?
  • What are you doing to connect with your reader?
  • How are you addressing your reader?
  • How have you motivated your reader to care?

____ 25 (Ethos): Research and Style

  • How readable is your copy?
  • Are your grammar, punctuation or word choice making it difficult to understand you?
  • Are sentence level errors with your grammar, punctuation or word choice detracting from your credibility?
  • Have you provided links to credible sources that support your arguments and give your reader further resources?
  • Have you supported your ideas with credible evidence?

____ 25 (Logos): Organization of Information and Document Design

  • How well has your post title hooked your reader and given them an idea of what they’ll be reading?
  • Does your audience know in the first paragraph what they will be reading about?
  • What have you done to draw your reading in right away? (What’s your “hook”?)
  • How well is your information organized?
  • How are you using formatting to guide your reader and created forward movement in your post?
  • How well  have you wrapped up your post?

Rhetorical Awareness:

How well have you addressed the project’s requirements and objectives?

____ 25

  • How well have you followed the directions?
  • How well are you exhibiting that you understand the assignment’s learning objectives?
  • How well have you showed that you understand the required reading?
  • How well have you developed from previous assignments?